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February 11, 2019 11:54 am | FILED UNDER: business

Apple Pay Coming To Czech Republic

By Matt Atlas

Apple Pay may launch in the Czech Republic sooner rather than later, debuting on Feb. 19, according to one report.

 

The date stems from “sources familiar with the developments on the banking market,” and has allegedly been confirmed by Apple itself, according to iDNES.cz. A spokesman for one local bank, Ceska sporitelna, said only that Apple Pay is currently in testing and that his firm wants to be in the first wave.

iPhone owners are already using the feature in some cases, a common occurence when a country or retailer is on the verge of getting an official announcement.

Other first-wave card issuers will allegedly include Air Bank, Komercni bank, Monet, mBank, and Twisto. Businesses like Fio, Equa, Creditas, and CSOB are expected to deploy support later in 2019.

Previously a Czech launch was only rumored to be taking place sometime between late February and early March. That same rumor pointed to a Slovak rollout in the same timeframe, but it’s unknown if that country will get support simultaneously.

Apple Pay first launched in the U.S. in October 2014. Its international spread was initially slow, but it has since come to many of the world’s biggest markets, such as China, the U.K., and Germany. Much of Europe is now covered, though other gaps include the likes of Austria, Greece, Hungary, and Romania.

The main obstacle towards expansion is negotiation with banks. Apple claims a fractional fee from each Apple Pay transaction, which can amount to millions of dollars over time. Banks are often loathe to lose that revenue, but also want to be seen as meeting demand for mobile payment options.

 

VIA APPLE INSIDER

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