Hungarian Booking Site Acquires Hotel.cz GroupPetr Dubinsky
Hungarian booking website Szallas.hu acquired Czech-based Hotel.cz group on July 8.
Szallas.hu’s portfolio has expanded with the acquisition of one of the strongest local players in the Czech tourism market, Hotel.cz, on 8 July. With the acquisition of a Czech group of close to CZK220 million in sales in 2018, the Hungarian company could increase its sales revenue by two thirds last year. With this, Szallas.hu Group is growing into a Hungarian-based regional company: it is present in 6 countries and almost half of its income comes from abroad.
The Hotel.cz Group has been on the market for over 10 years, one of the best known and strongest local players. Hotel.cz sells 7,000 accommodation options in the Czech Republic. A total of over 120,000 bookings were made on the sites in the group last year. The average monthly reach of online products is over 760,000 users. The company employs nearly 50 people and is based in Liberec. The annual growth of Hotel.cz reached an average of 20-25 per cent, with net sales of CZK22o million in 2018.
Szallas.hu is the largest online booking site in Hungary, which now offers its services in six countries: Croatia, the Czech Republic, Hungary, Poland, Romania and Slovakia. The company saw revenue rise 23% to CZK329 million in 2018, half of it coming from its foreign operations.