Google Launches Czech Election Trends Site

Google has launched an election trends page in the Czech Republic. The site shows in real-time how people use Google search to research political parties, their leaders, and other terms related to the October elections to the Chamber of Deputies. The site will be available until the beginning of October.

The page, which draws current data from searches in the Czech Republic, shows in graphs and animations who is most interested in the Internet. Visitors to the site can find out how interest in the election as such is changing, which politician or party had the largest share of searches in the past week, which parties are in individual regions, or what information people search for most in connection with the election. The site is available at goo.gle/VolebniTrendy

“Search trends are sometimes called the spirit of the time because they illustrate what is moving society. Logically, the upcoming elections are reflected in them. For example, people find out when elections are being held or who is running in them. But data from Internet searches certainly cannot be confused with data from traditional election polls, “said Alžběta Houzarová, the company’s spokeswoman.

The Prime Minister and chairman of the ANO movement, Andrej Babiš, currently has by far the largest, 70 percent share in the search for the past week, 13 percent belongs to the head of the Pirates, Ivan Bartoš, and SPD chairman Tomio Okamura was in third place with 11 percent. The most popular political parties in the search are Pirates, who lead in all regions except the Pardubice, Hradec Králové, and Karlovy Vary regions, where there is the greatest interest in the SPD. The data show that Praguers are most interested in the elections to the Chamber of Deputies, with people most often asking when they should take place, who would win them, or how to vote outside their permanent residence.

According to the analysis of the competing search engine Seznam.cz and the agency Advisio, in the last six months, the users were most interested in the search results Andrej Babiš, Ivan Bartoš, and Robert Šlachta (Přísaha). Markéta Pekarová Adamová (TOP 09) and Tomio Okamura (SPD) improved the most in terms of search on the Internet year-on-year, followed by SPD and Pirates. However, the List does not have a page with election trends.

According to Statcounter statistics, Google has the largest share in the Czech Republic, roughly four-fifths.